Carlsberg World Cup 2018 campaign

Updated: 11 Jun 2018 | By:

Carlsberg is accompanying football fans this World Cup season by printing their bottles and cans with flags from six nations. Following their tag line “Probably The Best…”, Carlsberg Smooth Draught with its “Probably the Smoothest Beer In The World” is giving away limited edition World Cup merchandise such as jerseys, invertible umbrellas, jersey-shaped bottle coolers and can cooler sleeves, which are up for grabs during this two-month long promotion at participating bars, pubs, coffee shops and food courts.

Not only gifts, Carlsberg will be pulling out over 3,000 parties around East and West Malaysia with games and more merchandise to give away.

Join the beer’s online game and win limited-edition products designed in vibrant colours of Carlsberg’s signature hop leaf shape with the flags of Brazil, Germany, Spain, England, France and Portugal. Earn points and be at the top of the leaderboard and stand a chance to win a Hisense 39” LED TV or a Vivo V71 Smartphone. Stay updated with football news updates, upcoming matches, results, selected outlet parties’ details and the ongoing nationwide promotions by simply bookmarking the page. The most exciting part is the chance to win an all-expense-paid trip to Liverpool FC match live in the UK with a friend!

Join the “Buy and Win” at roadshows held at participating hypermarkets. Buy a carton of Carlsberg or Carlsberg Smooth Draught and participate in the game to deliver your best kick and walk away with football merchandise. “Swipe and Win” contest to win football merchandise, and also to score exclusive party passes along with three friends to the football parties.

The promotion ends 15th July 2018.


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