Carlsberg launches new line

Updated: 29 Apr 2016 | By:

Image: Kim Choong

Carlsberg Malaysia has launched Carlsberg Smooth Draught, a new lager that is brewed longer to capture the smooth, easy-drinking sensation of draught beer in 580ml bottles. Malaysia is the first market among 140 worldwide to introduce this new extension of the Carlsberg brand.

“It is indeed a clever innovation that offers the signature smoothness and easy to drink profile with nice carbonation, just like a freshly tapped beer,” Henrik Juel Andersen, Managing Director of Carlsberg Malaysia commented at the launch event, further adding, “consumers can now enjoy a smooth brew anytime anywhere at an affordable price”.


Image: Carlsberg Malaysia

For the first time, the brewery held a public event at its brewery with a food court and stage setup. Trade partners, distributors and members of the media were invited to experience the new beer with popular local food such as lok lok, asam laksa, hou jin, char kuey teow, chicken wings, satay and fried chicken, with bands performing Chinese 80s-90s classic and English pop songs.

The beer is packaged in an easy to grip 580ml bottle with smooth contour lines appearing subtly in the background and the iconic Carlsberg hop leaf motif embossed on the bottle.

Carlsberg Smooth Draught is now available in coffee shops and hawker centres nationwide.