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A new order platform to help small F&B businesses cope during MCO
Photo: Lat Tali Lat Facebook

A new order platform to help small F&B businesses cope during MCO

DiineOut and The Other Kitchen have combined forces to create an integrated Online Ordering System (OSS) called app’etite to help small F&B businesses to cope during the MCO, which has been extended to 14th April 2020.

The service is believed to have the potential to help more than 167,000 local F&B businesses to stay afloat, many of which are the local owner-operated restaurants and eateries that have been impacted by the MCO that began on 18th March 2020.

“Challenging times call for a change in the way things have been done. We know the small makan stalls and local home-grown eateries that are so dependent on day-to-day sales for their livelihoods are struggling,” said Lionel Lau, founder of DiineOut, a local online marketplace for unique F&B experiences.  

“We believe this service hits the sweet spot between cost and functionality for local small-medium F&B enterprises. Feedback so far has been positive from those who feel the difference before and after using it,” said Albert Wong, founder of The Other Kitchen, an F&B focused digital marketing agency.

What is app’etite?

App’etite is a system that helps registered business take order and manage deliveries in support of the #JomTapau movement. The platform is currently parked on the DiineOut website.

How much is the set-up fee?

There is a zero setup fee to join the new integrated ordering system for now.

What does the service include?

Diineout will create a simple landing page for the partner outlet within 24 hours to list menu items, images, pickup and delivery options. This is to remove the hassle of manually tracking orders and payment from individual customers on individual chat messages. 

How about delivery?

Diineout has a delivery partner, which information will be updated on the site soon. In the meantime, partner outlets can arrange pick-up or a 3rd party delivery service.

Is there a charge on the orders?

There is normally a flat rate of RM2 per order and a 2% transaction fee on the platform. However, the 2% transaction fee will be waived for now until "We are in a better place," says Lau.

Who can sign up?

Any F&B business. Partners that have signed up so far include eateries and even wine suppliers and casual dining restaurants.

To sign up, visit https://diineout.com/.

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