There’s a new premium vodka in town. Pernod Ricard Malaysia has officially launched Absolut ELYX to the market here bringing the Swedish vodka house’s latest premium range bottle to discerning drinkers and vodka lovers. The launch of the bottle was held at GTower Hotel’s View Rooftop Bar in conjunction with the outlet’s first anniversary celebration.

The top range tipple is inspired by 500 years of vodka making expertise, the last ten of which Absolut spent entirely dedicated to creating a new kind of vodka. Crafted from hand-selected estate wheat, and blended with soft and naturally filtered water, Absolut ELYX stands as a true expression of quality. Owing to its small-scale production and traditional distillery techniques,  the result is an exquisite handcrafted super premium vodka with an elegant, silky texture.

What makes the Absolut ELYX unique however, is the distillation process it goes through as well as its superior four point manifesto. The vodka is made exclusively with 100% hand-selected estate wheat, which is harvested from Råbelöf that boasts wheat of the highest of standards.

Next, the distillation process continues with pure spring waters taken from Absolut distillery’s very own pristine natural underground springs. The vodka slowly comes into its own with copper catalysation, which plays an integral part in the making of the vodka. The process involves a vintage rectification still with columns, pumps and hand-forged pipes all in copper, to purify the vodka whilst giving it its body and character.

Last but not least, the premium vodka is produced in small volume and, according to the best traditional craft techniques. Each batch of Absolut ELYX is then made to the uncompromising standards of the master distiller and his sensory experts, who taste and approve each batch before it is bottled.