Now in its fourth consecutive year, Beerfest Asia 2012 has added more than 50 new beers to the 300 it showcased last year. Participating beer brands come from all over, including Belgium, Germany, the United States, Indonesia, Japan, Taiwan and Singapore.
This trade and consumer show was designed to be a platform to introduce new beer brands into Singapore and the region. It helps beer entrepreneurs promote their brands, and also lets consumers experience beers they may not otherwise come across locally.
Singaporean beer production Jungle Beer will be the highlight of the event. Their tropical innovations include pink guava, soursop and rose flavours. Strawberry-flavoured beer will be coming in from a Belgium brand called Früli Strawberry Beer.
To pair with the beers, there will be fun games and pub grub such as German sausages, nachos and meatballs from the outdoor food bazaar.
The event is complimented by live music from international and Singaporean tribute bands; events have themes like Chicago Blues, Funk, Ladies of Rock, Soul, British Blues and Rock. All-female AC/DC tribute band Hell’s Belles from the United States (the only AC/DC tribute band endorsed by Angus Young himself) and Australia’s All Star SuperGroup are the musical highlights.
There will also be stand-up comedy by the Comedy Club Asia, acts from the UK such as Colin Cole and Matt Price, Australian Jonathan Atherton as well as young local Singaporean comedians Jinx Yeo, Fukkah Fuzz and Rishi Budhrani. Tickets are priced at $20 at the door.
Organisers: Sphere Exhibits Pte Ltd & Beerfest Pte Ltd
Website: www.beerfestasia.com
Twitter: www.twitter.com/beerfestasia #BFA2012
Facebook: http://www.facebook.com/groups/beerfestasia/
For the public
Dates: 7–10 June 2012 (Thursday–Sunday)
Time:
7 June 2012: 6pm–1am
8 & 9 June 2012: 6pm–2am
10 June 2012: 12pm–10pm
Venue: Marina Promenade (the F1 tracks behind the Singapore flyer)
Tickets price*: Normal passes from S$15 onwards / VIP packages from S$110 onwards
Where to buy tickets:
1) At the gate
2) SISTIC www.sistic.com.sg/ call (65) 63485555/ Authorised SISTIC ticketing agents located islandwide, in Indonesia, Malaysia and Macau
For trade professionals
Date: 7 June 2012
Time: 4-6pm
Trade registration: matt@beerfestasia.com
*Beerfest Asia 2012 Ticketing Categories and Ticketing Details
Each ticket includes one complimentary beer to be redeemed on festival grounds.
1-Day OCBC Exclusive Pass: S$15**
• exclusively for OCBC Cardmembers
• while stocks last
1-Day Advance Pass: S$20** (7 & 10 June) / S$28** (8 & 9 June)
• while stocks last or until 6 June 2012
1-Day Standard Pass: S$30** (7 & 10 June) / S$40** (8 & 9 June)
• available on festival days via SISTIC or at the gates
4-Day OCBC Exclusive Pass: S$50**
• exclusively for OCBC Cardmembers
• while stocks last
4-Day Public Pass: S$80**
• while stocks last
VIP Packages: S$110** (7 & 10 June) / S$160** (8 & 9 June)
• free flow of beers (choose from 20 different choices) and soft drinks
• free seating areas within both Rock and Blues
Marquees
• one festival T-shirt and souvenir programme for each guest
• express entry
**Ticket handling fee applies