Carlsberg Malaysia's Chinese New Year campaign "Smooth sailing in a year of abundance" is running a consumer promo that gives away cash rewards of RM13,888 ang pows to 38 lucky winners and making one lucky person its inaugural Carlsberg Millionaire.
To win the windfall of RM13,888, one needs to find the Chinese character (順) printed on the bottle caps of any large bottle of Carlsberg, Asahi Super Dry or Royal Stout purchased at participating outlets. Alternatively, one can also purchase the 24-can Carlsberg festive pack from participating supermarkets and hypermarkets and look for the congratulatory message printed on the base of the tray.
For additional chances, Carlsberg fans can take part in the Carlsberg ‘Guess the Coin’ contest online, at www.carlsberg-cny.com.my. Simply guess the number of gold coins forming the image of the ‘Carlsberg Smooth Sailing Ship’. The most accurate entry will win a year’s supply of Carlsberg that could also contain a lucky ticket to win RM13,888 and be in the running to be the Carlsberg Millionaire!