Carlsberg has introduced a new packaging for Carlsberg Smooth Draught in a single-serve 325ml pint bottle, which completes the brewer’s existing portfolios of 580ml quart bottle, 320ml can and 500ml can.
As part of the launch effort, Carlsberg Smooth Draught roving team is scheduled to visit 800 selected outlets nationwide during October and November to drive awareness, trial and conversion.
Consumers who purchase 1 bucket of Carlsberg Smooth Draught in 325ml bottles will get a complimentary retractable USB cable. In November, consumers who purchase 4 big bottles of 580ml or 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles will get a free multipurpose lighter. And Golfers can get 1-sleeve of TaylorMade golf balls with the purchase of 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles across all participating golf clubs.