17 October 2012 – The global leader in premium Scotch whisky, Chivas Brothers, has introduced the latest 1.5 litres Chivas Regal 12 Year Old Night Magnum to over 30 countries.
The giant bottle of Scotch is now available in Malaysia, targeting at VIP party drinkers in town who enjoy the spirit the same as vodka or champagne for occasions of celebration.
Managing Director for Pernod Ricard Malaysia, C.K Tan, says: “There is a strong trend for people to purchase a bottle in an exclusive venue for the night to celebrate a moment. The Night Magnum will introduce Scotch whisky to these occasions, creating larger-than-life celebrations and strengthening the bonds of friendship.”
The bottle with burgundy Chivas Regal emblem and metallic finish from the standard glass is indicative of the way the Night Magnum will transform a typical celebration into a momentous occasion.
True friendship among men is the theme for introducing the new bottle. Look for the 1.5 litres of Chivas Regal 12 Year Old Night Magnum in all the major clubs and bars throughout Malaysia. Price: RM800++