Collaborations are some of the best ways to cross promote brands that are relevant or share similar philosophies to yours.
We found these campaigns and ideas in the food and beverage industry creative and inspiring. Times are changing and the most creative ideas come out of the direst situations. We make do with what we can and find ways to continue to be relevant in this competitive market.
What is your collaboration? Please share with us.
myBurgerLab x Rapscape Nursery
With physical distancing implemented in outlets, space is vast and can seem empty. So the burger restaurant decided to fill the empty spaces with plants from Rent A Pot Landscape, a plant rental and landscaping company. You get to buy the plants if you like them!
Joloko x Botak Liquor
Afro-Caribbean restaurant Joloko is including cocktails from Botak Liquor in their food ordering platform. The initiative combines the forces of a restaurant and a bar so that each can focus on their core business in producing the best quality product, while generating talk points for both brands. Food and cocktails can be ordered from the same channel and delivered at the same time.
Laut Singapore x Sight Lines Entertainment
Oder food and cocktails from the newly open Modern Asian gastrobar, Laut Singapore for the live stream theatrical interactive play of “Murder At Mandai Camp”, a supernatural murder mystery by Sight Lines Entertainment. The pay-as-you-wish to watch package comes with the live stream ticket and a 250ml cocktail (2-3 servings) by Laut at SGD38.
Brass Lion Distillery x Benns Ethicoa
Singapore craft gin producer Brass Lion Distillery has come together with Benn Ethicoa on gin-spired chocolate bon bons – Spirited (SGD65). The box comes with 9 gin bon bons using South East Asian cacao and 3 miniature Brass Lion gins for pairing. Limited sets available. Benns make chocolates from natural, dairy free and vegan ingredients sourced directly from farmers.
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