Singapore, June 30, 2023 - Flor De Caña, the world's first Carbon Neutral and Fair Trade Certified spirit hailing from Nicaragua, proudly announces the revival of its annual Sustainable Cocktail Challenge 2023. This initiative is born from the brand's ongoing mission to instill sustainable practices within the bar industry, paving the way for a more eco-conscious and responsible future.
A Global Bartending Endeavor
This year's challenge draws bars from across the globe, with over 200 venues in Southeast Asia alone participating. From July 1 to July 31, 2023, these venues will craft sustainable cocktails featuring Flor De Caña 12, competing at local, regional, and international levels for the coveted title of Flor De Caña’s Sustainability Champion, complete with a grand prize of US$10,000.
The Sustainable Cocktail Challenge 2023
Building on the success of the Zero Waste Cocktail Month in 2021 and 2022, Flor De Caña's 2023 edition upholds the mission of responsible consumption and reduced food waste. Participating bars will present exclusive sustainable cocktails infused with creative techniques that revolve around sustainable ingredients and upcycling.
All participating bars will be inducted into the Flor De Caña Sustainable Society, providing access to educational sessions, a sustainability bar manual, and a chance to feature in the annual Flor De Caña Sustainable Cocktails Recipe Book.
Local champions stand to win flight tickets to the APAC Regionals, Venue Sustainability Assessments, and enrollment in an exclusive exchange program for international guest shifts and masterclasses.
A Journey to the Top
After the local campaign month and a virtual judging round, the Top 10 finalists will compete to advance to the APAC Regional finals and eventually the Global final in Nicaragua in 2024 for the title of Flor De Caña World’s Most Sustainable Bartender, with a grand prize of US$10,000.
A Commitment to Sustainability
Flor De Caña's dedication to sustainability spans every aspect of its production process, from sourcing raw materials to carbon emission-free fermentation and natural aging without sugar. For the past 12 years, the brand has been distilling with 100% renewable energy and planting 50,000 trees annually since 2005, contributing to a greener future. The brand's commitment to sustainability has earned them numerous accolades, including The Drinks Business' Sustainability Awards 2020 and their selection as part of Amazon's Climate Pledge Friendly program. Flor De Caña is the only spirit brand that is carbon neutral and fair trade certified, reflecting its unwavering commitment to environmental and social responsibility.
APAC's Top 10 Finalists
赵耀东 Jerry; Cocktail: Now or Never
Hongkong & Macau SAR, China
Chang Ho Chak; Cocktail: Vice Versa
Yumit Kumar; Cocktail: What a Waste
安里 勇哉; Cocktail: Ti to Ti
Nomunbilig Dovchinsuren; Cocktail: Dead Sea
Andrea Marseglia; Cocktail: L.O.C.A.L. (Land of Change Adapt & Learn)
Jeremir Hipolito Benisano; Cocktail: Lalim, Lilim
Jez Carreon; Cocktail: My Redemption
David Tsai; Cocktail: Line
Julie Nguyen; Cocktail: From Sip To Seed
Nguyễn Thanh Quang; Cocktail: Sea Turtle
Raise a Glass to Sustainability
The Flor De Caña Sustainable Cocktail Challenge runs from July 1, 2023, to July 31, 2023. The regional final will take place on 1 November 2023 in Vietnam. For more information and to follow this sustainability journey, visit Flor De Caña Sustainable Cocktail Challenge.
About Flor De Caña Rum
Flor de Caña is a sustainably produced ultra-premium rum that's Carbon Neutral & Fair Trade certified. Distilled with 100% renewable energy and naturally aged in bourbon barrels without sugar or artificial ingredients, Flor De Caña has been honored with the "Distillery Sustainability Award" and the "Ethical Award" during the 2021 Spirits Business Awards for its leadership in sustainable practices.
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