Australian gin distillery Four Pillars has announced their new distribution partners in Singapore and Malaysia on 7th July 2020, having previously worked with Brand Connect Asia Pacific.
Four Pillars Regional Trade Director, Mark Lawton in a press release had thanked Brand Connect for the work they had done in establishing the brand in the region.
As for the Malaysia market, Lawton said that they have not put much focus on it and added, “Luen Heng are the perfect outfit to help us establish a better foothold in that market. Strengthening our presence throughout South East Asia is one of our key focuses for the years ahead, and we look forward to working with Luen Heng to help us do so.”
Octopus Group, a beverage import, distribution and marketing group has taken over Four Pillars in Singapore from Brand Connect Asia Pacific. Daniel Schwalb, Managing Director of Cape Exim says, “I speak for the entire Octopus Group team when I say we are all very excited to welcome this great brand to our portfolio.” Cape Exim manages the duty-free portfolio of the group.
Octopus’s partner in Malaysia and distributor of Carlsberg, Luen Heng F&B Sdn Bhd will be taking over the brand from Wholly Spirits. The Malaysian importer and beer distributor have also previously included Flor de Caña into their spirits portfolio.
Four Pillars four core gins – Rare Dry Gin, Spiced Negroni Gin, Navy Strength Gin, and the cult favourite Bloody Shiraz Gin will continue to be available in both markets.
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