Tiger’s Chinese New Year “ONGsome” campaign
Photo: Kim Choong

Tiger’s Chinese New Year “ONGsome” campaign

Heineken Malaysia 2021’s Tiger ‘Bring on the ONG’ campaign will see that giveaway more than RM1,000,000 worth of prizes to consumers.

Continuing past years’ tradition, Heineken Malaysia Berhad kick-started its yearly Chinese New Year promotion campaign through a grand launch with media and trade partners. Except this year it is at the comfort of everyone’s own home, with a goodies-filled Tiger ONG-box navigated via augmented reality technology.

Festive can designs

Tiger has introduced limited edition Tiger Beer and Tiger Crystal festive can designs for the first time in Malaysia in auspicious colours of red and gold. Both are available in two sets of Tiger Beer and Tiger Crystal packaging with Chinese characters ‘Wang Shi Ru Yi’ when combined, which means ‘Be Prosperous As You Wish’. When scanned, the “Wang” and “Ru” cans can bring the AR experience to life, claim the free spin and win prizes from Guinness Gold Playing Cards, Heineken Shopping Bag to Cooler Box.

These limited-edition cans are available between 16th January to 10th February 2021 at participating outlets across Malaysia.

Promotion and prizes

1. Win cash ang pows and Tiger Ong Lai Bowl Sets
Purchase any big bottle of Tiger Beer, Tiger Crystal, Heineken or Guinness at participating restaurants, food courts or coffee shops. Check for the “ONG” characters that represent different prizes.

2. Guinness Gold Playing Cards
Purchase Guinness products worth RM200 at participating supermarkets and get this free.

3. Heineken Cooler Box
Spend RM250 on Heineken or Heneken 0.0 products in supermarket.

To redeem, consumers can visit https://tigercny.my/ to upload their receipts and once confirmed, the prizes will be delivered straight to their doorsteps.

4.Free spin on ONG Wheel
With every spent on Heineken Malaysia’s products on a single receipt, register on ONG Wheel and get one spin to win Chinese New Year exclusive prizes.

5. Tiger x Pestle & Mortar t-shirts
Spend RM20 on Heineken Malaysia products at 7-Eleven and MyNews outlets nationwide. Send a photo of the receipt to 011-3987 9037 via WhatsApp from 16th January until 10th February 2021 to stand a chance to win.

6. Iphone 12 and RM50 vouchers
Purchase RM200 worth of Heineken products in a single receipt between 1 January and 15 February 2021 at Speedmart.

7. Gifts with purchase on Drinkies
Purchase RM210 worth of Tiger Beer, Tiger Crystal, Heineken or Guinness between 11th January and 28th February 2021 on www.drinkies.my.

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