As we have remembered Johnnie Walker’s past campaign Circuit Lounge and Join The Pack in the past years, the Black label has taken a turn to an edgier and vibrant personality. Targeting at the Generation Y, MAKE IT BLACK aims to inspire the young and independent risk-takers to making bold decisions.
Today's event took place at Hubba Hubba in Changkat. A snippet was performed by local dance artists with capoiera and splashing of black paint on the wall of MAKE IT BLACK.
MAKE IT BLACK will have a series of events involving local talents and people who have mastered their craft and share the same passion and creativity as the brand.
The global campaign see a new collaboration with international artist, Mattia Biagi, to bring the beauty of black to life. Locally, the iconic whisky brand will roll out campaigns with Malaysian performers over the coming year.
The campaign aims at reminding the progressive and inspirational spirit of the brand from the creation of the square bottle and slanted labelling that has been serving a successful marketing tool.
The brand wishes to re-ignite the passion and inspire the fans to start thinking differently about Johnnie Walker Black Label, as a continuance of the KEEP WALKING heritage.
The launch will take place on the 31st October, in conjunction with Halloween. Natalie Harley, Senior Brand Manager of JOHNNIE WALKER, says that the brand is taking a huge risk with the elements in this performance and hope that the guests leaving the event, see that making bold statements and having courage in your convictions leads to amazing results.
Watch out for more updates on the MAKE IT BLACK events and campaign at https://www.facebook.com/JohnnieWalkerMalaysia.
Watch the new Johnnie Walker Black Label advert: