Moët Impérial bottle re-designed for the first time after 152 years

Moët Impérial bottle re-designed for the first time after 152 years

Moët & Chandon has partnered Yoon, the co-founder and creative director of Tokyo based fashion house AMBUSH to design a limited edition Moët Impérial bottle that speaks to today’s generation, while supporting a charitable cause. 

Yoon was given carte blanche to re-design the bottle. She was selected by the House for her pioneering spirit as a “rule-breaker” with a profound respect for time-honoured traditions of craftsmanship and transmission of know-how, and a mutual desire to put contemporary creation in the service of preserving nature.

Injecting her minimalist aesthetics into the design, Yoon has changed the gold neck of the bottle to a deep shade of black, contrasting it with a new embossed label in white, to produce an eye-catching design that suggests a blank slate, like a window onto a future filled with possibilities for those who dare step forward.

World Land Trust is the selected charity for its mission to support local conservation partners. “We are grateful for Moët & Chandon’s generosity in helping us preserve the Canandé Reserve in the Ecuadorian Chocó Forest, a place as biodiverse as the Amazon rainforest but far more threatened. Only 2 percent of this forest remains today, still inhabited by 10 percent of animal species found nowhere else on the planet,” says Jonathan Barnard, CEO of World Land Trust. “

The charity had also raised £1 million in 2014 to purchase land to connect two protected areas of rainforest and create an Orangutan corridor in Malaysian Borneo with LEAP and Hutan.

Moët Impérial is described as tasting of “bright fruitiness, a seductive palate and an elegant maturity”, designed to mirror the richness and diversity of the Champagne region’s vineyards, structured with Pinot Noir, textured by Meunier and enhanced by Chardonnay.

The Moët & Chandon x AMBUSH limited-edition bottle will be available at participating outlets in Malaysia and from The Good Stuff.

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