Throughout the month of March, Connor's Stout Porter held a blind-taste test in hot party spots in Kuala Lumpur, Ipoh, Malacca, Penang and Johor. With an unbranded truck deployed at various participating outlets, unknowing consumers were handed pints of Connor's stout which they had to rate for taste.
Consumers found that the stout had a "unique flavour" of gentle caramel notes, earthy tones and a crisp texture. Consumers were then given an insight into how the stout was brewed and what natural ingredients were used to make it. According to Carlsberg Malaysia's Marketing Director, the blind taste test garnered a 93% satisfaction rate from consumers.
"Last year's Connor's Challenge saw an 80% satisfaction rate amongst 20,000 participants who rose to the challenge despite the money back guarantee experience, with eight out of 10 consumers loving the taste of Connor's," said Marketing Director of Carlsberg Malaysia, Charles Wong.