Main image [Christian Louboutin X Piper-Heidsieck]
Alcohol is no longer just about drinking but rather about profligacy. Luxury liquor brands are getting more extravagant with excessive designs recently. These elaborate beverages are usually synonymy with wealth, status and a stylish way of life. Hot on the heels of the rise of ‘designer’s bottle’, luxury liquor brands have been teaming up with high-end fashion designers to create one-of-a-kind bottles for their brands.
One of the liquor brands which often collaborate with fashion designers is Chivas. They have previously teamed up with Alexander McQueen, Christian Lacroix and more recently with Vivienne Westwood.
Left: [Chivas Regal 18 X Vivienne Westwood limited bottle is swathed in the blue and red Union Jack robe with an elegant touch to signify the designer’s aesthetic]
Right: [Chivas Regal 18 X Joe Chia]
In line with the collaboration with Vivienne Westwood, Chivas Regal 18 in Malaysia has also worked with local designers such as Joe Chia, Eric Choong and Beatrice Looi to come out with avant-garde designs for their limited edition bottles.
While Absolut Vodka has worked together with Tom Ford, Gareth Pugh and Stella McCartney to craft special designs for their bottles. With the help of these designers, Absolut Vodka takes stylish-drinking into a whole new level.
[Absolut Vodka by Gareth Pugh took a different leap in his design with a dark undertone and a strong goth theme. The look brings a geometric design with 12 facets wrapped in a midnight blue silk cloth with an embroidered text.]
Another most sought-after limited edition bottle is the Martini Gold by Dolce & Gabbana. Designed by the duo of the fashion powerhouse, Martini Gold is a true reflection of high-end luxury lifestyle.
[Martini by Dolce & Gabanna]
While Jean Paul Gaultier worked with Piper-Heidsieck Champagne to fashion a Can-Can bottle dressed in black fishnet stockings and red latex. In 2009, famed designer Christian Louboutin has also designed for Piper-Heidsieck. The crystal stiletto wineglass is to celebrate the Belle Epoque tradition of drinking Champagne from a woman’s shoe.
[Jean Paul Gaultier X Piper-Heidsieck]