Three Tiger Beer bottles (325ml) dressed in colourful wrap design in conjunction with the brand’s music and arts initiative, Tiger Jams, will be released on 22 August within Peninsular Malaysia. The designs are through collaborations with the campaign’s visual artists and Asian music acts.
(Left) The electric blue and bright yellow hue artwork by street artist Donald Abraham that represents Singapore indie pop band The Sam Willow’s ‘All Time High’ narrative and song rhythms that at the same time, chance its connection with the crowded busy street of Kuala Lumpur.
(Middle) The art piece that emanates the sublime colour tones of a perfect sunrise is a result from light artist Flex and pop prince Darren Ashley, representing the peaceful start of a Kuala Lumpur day entitled “Good Morning”.
(Right) The abstract piece depicting Kuala Lumpur’s industrious buzz is created by local graffiti artist Kenji Chai who took the inspiration from Hong Kong’s pop punk band ToNick that pays homage to the courage to follow one’s own path amidst the complexity of city life.
Approximately a million limited edition bottles will be available for purchase across various outlets from 22 August until stock last. These bottles will also be available at Tiger Jams Centerstage, the finale event happening on Sept 2 featuring the top three local emerging artists (Rozella, Son of a Policeman, Donamarie), acclaimed Asian acts (The Sam Willows, Darren Ashley and ToNick) and Scottish synthpop band, Chvrches.