Karakuchi, a term used to describe Asahi Super Dry for its brew of dry, crisp taste and clean finish beer runs their 2021 campaign “Discover Tokyo” through art food (3D printed food), (bonsai), fashion (Kimono) and lifestyle (Omotenashi) – unique qualities of Japan.
Asahi gains insider access by interviewing Japanese individuals who showcase their pursuit for perfection in their respective discipline. The four videos can be watched on www.asahidiscovertokyo.com.my.
The story of 3d printed food
Adventure: Multi sensory experiences that invigorate the body and the mind
Breaking the rules of bonsai
Creativity: Never bound by convention or tradition, looking to elevate ideas to another level by adding its own interpretation on outside influences and traditions of the past.
Kimono redesigning a 1,000 year old trend
Style: Never bound by convention or tradition, Modern Japan always looks to innovate for the better with a style full of confidence, playfulness and flair
Omotenashi: inside the luxury hotel with invisible staff
Simplicity: Less is more. Precision and attention to detail manifest itself in the Japanese philosophy of hospitality.
In conjunction with the campaign, Asahi Malaysia is giving away seven sets of Sony PlayStation 5. From now until 30 September 2021, every RM20 purchase of Asahi Super Dry from participating supermarkets, hypermarkets, convenience stores and e-commerce sites (Shopee, Lazada, Pandamart & Potboy) in a single receipt entitles to 1 entry in the running to win the device.
Simply enter your information and upload the receipt as proof of purchase here. Entries can also be tracked on the site.
Visit www.asahidiscovertokyo.com.my for a virtual Tokyo experience and follow @AsahiMY on Facebook and Instagram for more promotions.
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