Jameson Irish Whiskey is turning St. Patrick’s Day, traditionally celebrated on 17th March, into a month-long celebration in Malaysia through activities and promotions.
The celebration is brought onto virtual platform, Jameson Connects for “Join In Wherever You Are” on 19 March; and a collaboration with Malaysian streetwear brand, Pestle & Mortar Clothing for a collection of limited-edition apparel and Jameson Bottle Gift Pack.
“Join In Wherever You Are” virtual event
The Jameson Connects event will be livestreamed on the official Jameson Malaysia Facebook and Instagram pages with a line-up of entertainment featuring local artists and personalities.
From Bar Challenges to a BBQ Cook-Off and a Quiz Night for everyone to participate in, Jameson Connects aims to bring the liveliness of St Patrick’s Day to wherever you are. Hosted by radio and television personality, Ryan Matjeraie, the event will also feature livestreamed performances from Kaya, RYÖTJONES, NYK and Talitha Tan. Those tuning in will also have an opportunity to get special promo codes to use on products and special merchandise.
Jameson x Pestle & Mortar collaboration
Inspired by Jameson’s motto, Sine Metu, which translates to “without fear”, the designs depict the fearless, independent spirit of the brand through Pestle & Mortar’s signature style.
“… just as Jameson isn’t just about whiskey, Pestle & Mortar isn’t just about streetwear – it’s about individuality, lifestyle and culture; three things that we as a brand are passionate about. Pestle & Mortar are proudly Malaysian, and Jameson is proudly Irish, so we wanted to showcase the best of both our homelands through this collaboration,” commented Karen Lee, Group Brand Manager for Whisk(e)y and White Spirits at Pernod Ricard Malaysia.
The partnership features two t-shirt designs, a tote bag and a cap, as well as a special Jameson bottle Gift Pack. The collaboration merchandise will be available on Pestle & Mortar’s website as well as the Pestle & Mortar official Shopee store. The limited-edition Jameson x Pestle & Mortar Gift Pack will be available at selected Jaya Grocer, Mercato, Aeon and Oliver Gourmet retail outlets.
To stay updated on Jameson Malaysia’s month-long schedule of St Patrick’s Day activities and promotions, or other Jameson news, follow Jameson Malaysia (@jamesonmalaysia) on Facebook or Instagram.
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