The 12th edition of Negroni Week marks the return of Campari Red Hands Asia, a cocktail competition that first launched in 2019 but took a brief hiatus. This year, the competition is back, offering bartenders another chance to create the next red-hued sensation.
From 16 to 22 September 2024, bars and restaurants across 160 countries, including Malaysia and Singapore, will celebrate the iconic Negroni cocktail with various activations. 1% of proceeds from each Negroni cocktail sold will be donated to Slow Food, a global movement advocating for “good, clean, and fair food.” According to a press release, this year's funds raised during Negroni Week will support scholarships and advocacy programs within the hospitality industry.
This year’s Negroni Week theme focuses on cinema, celebrating both the theatricality of bartending and Campari’s ongoing partnership with the Festival de Cannes, which began in 2022.
Malaysia
In Malaysia, the Red Hands Asia Malaysia Final will be hosted at the newly opened R Bar in the Renaissance Hotel Kuala Lumpur, which cocktails pau homage to the rich history and culture of Kuala Lumpur. Following the competition, where one bar will be chosen to represent Malaysia in the Asia final in Milan, a Negroni Week launch party will take place.
Event Details
Date: 18 September 2024
Location: R Bar, Ground Floor, Renaissance Hotel Kuala Lumpur
Schedule:
1pm - 3pm: Campari Red Hands 2024 Finals
4pm - 7pm: Negroni Week 2024 Launch Party
Register to attend the event with @CampariMY.
Malaysia Guest Shifts
19 September: Campari Red Hands Guest Shift Feat. The Water & Chez Chez
20 September: Campari Red Hands Guest Shift Feat. The Water
21 September: Guest Shift at WOOBAR, W Kuala Lumpur Featuring Giri Pancha
Singapore
In Singapore, the Wugroni – a Negroni variation made with Wuliangye baijiu – will debut in 20 bars across the city during Negroni Week. Participating bars include 15 Stamford Bar @ Kempinski Hotel, Astor Bar, Bar Spectre, CHANDU, Cook & Brew @ Westin Hotel, Dusk by Mount Faber, Enclave Bar, HighHouse, InterContinental Bugis, Las Palmas, Level 33, Madame Fan, Naga House, Nighthawk, Nutmeg & Clove, Opus, Parliament, Set of Six, Stay Gold Flamingo, Wallich Manor, and Writer’s Bar.
The Singapore festivities kick off with an opening party at SUSHISamba, a unique sushi restaurant blending Japanese, Brazilian, and Peruvian cultures, located on the 52nd floor of Capital Tower. The day also includes the Red Hands Asia Singapore Final.
Event Details
Date: 16 September 2024
Location: SUSHISamba, Level 52, Capital Tower Singapore
Schedule:
1pm - 3pm: Campari Red Hands 2024 Finals
4pm - 7pm: Negroni Week 2024 Launch Party
Tickets will be available for purchase closer to the event date on @CampariSG.
Singapore Guest Shifts
17 September: Neon Pigeon x L’Antiquario
18 September: 1920s Swing Dance Party with Wugroni @ Enclave Bar
20 September: Negroni Night @ Astor Bar - St. Regis Singapore
21 September: Red Night @ Brooklyn Bar
22 September: Turbocharged F1 Brunch Party with Negroni @ 67 Pall Mall
19-30 September: Create Your Own Negroni @ Allora Bar
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