The Balvenie’s Makers Project for the Malaysian chapter will be exhibited at Pavilion Kuala Lumpur from 3 – 12 December 2021. Designer Fern Chua has been commissioned by the boutique Scotch whisky brand to create The Balvenie inspired batik artwork which will be revealed for the first time in this exhibition, marking the launch of The Balvenie’s global campaign.
The Makers Project is inspired by the craftsmen behind the Five Rare Crafts that The Balvenie maintains in its whisky-making process, namely home grown barley, malting floor, copper stills, cooperage and malt master. The Balvenie thanks its achievements for its hand-crafted single malt Scotch whisky to the hands that made it. This campaign seeks to show the journey of craftsmanship with dedication and passion, honouring tradition yet imbued with innovation.
Known for her brand, FERN Batik Collective, Fern was selected for her passion for upholding the traditional art of batik printing, as well as the contemporary techniques and approaches she’s taken to elevate the industry.
Fern started her batik painting journey after a car accident when her doctor advised her to do activities that could help restore her hand movements. A leisure activity became a passion, and today FERN Batik Collective is known for its simple, versatile and elegant lifestyle brand that infuses a contemporary feel in the Malaysian heritage.
Fern’s Freedom and Fluidity in the exhibition will feature Malaysia’s national hibiscus flower and Rajah Brooke butterflies. She is among a collective of five other ‘Makers’ who have been selected from around the region, hailing from Singapore, Vietnam, Indonesia, Thailand and the Philippines with individual exhibitions taking place in the respective countries.
Illustrator and artist Adeline Tan’s artwork titled The Tiger of Singapore showcases the blooming
of tiger lily. Vu aka Caubetho’s a Mice Wedding is a folk story retold through classical Vietnamese art and pop culture in a media mash-up. Thailand’s Phannapast Taychamaythakool’s “that special something” is presented in a piece with Victorian elements. Diela Maharanie uses bird of paradise to highlight Indonesia’s culture whereas illustrator and designer Daryl Feril showcases rare flora and fauna from the Philippines through a blend of different materials.
Ticket holders will be treated to an audio-visual tasting experience with The Balvenie 12 Year Old DoubleWood and The Balvenie 14 Year Old Caribbean Cask. Tickets are priced at RM70 and RM90.
RM70 ticket –
- An exclusive chocolate collection from Chocolate Concierge
- The Balvenie 12-Year-Old DoubleWood Miniature (50ml)
- Admittance to the cinematic experience with 2 complimentary drams
RM90 ticket –
- an exclusive chocolate collection from Chocolate Concierge
- The Balvenie 14-Year-Old Caribbean Cask Miniature (50ml)
- Admittance to the cinematic experience with 2 complimentary drams.
Tickets can be booked here.
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