Tamnavulin Double Cask & Sherry Cask Edition Set
Comprising their most popular bottles, the Double Cask and the Sherry Cask launched in 2019, this Tamnavulin twin pack is adorned by limited-edition year of the Tiger packaging for the Asian market. After first maturing in American casks, Tamnavulin’s signature maturation process finishes the whiskies in sherry barrels - the Double Cask in sherry butts whereas the Sherry Cask edition is finished in 3 different sherry casks.
Through this collaboration with Rlon Wong, Glenfiddich tells the story of Charles Gordon who introduced the Speyside Scotch Whisky to the world in a celestial style. Glenfiddich’s The Cosmic Voyage held from 18th to 30th January 2022 in White Box, Publika shows Gordon’s “Great Homecoming” welcomed by the iconic stag, known as 富鹿 (“Fù Lù” in Mandarin), which represents wealth, prosperity and longevity in Chinese culture, to honour his triumphant return home with magical and wonderous stories to share.
Each of the colourful whisky pack renders pay homage to the corresponding colours on the malt labels. The bottles complete the last in a trilogy of stories told in the design of the limited-edition gift packs and are available with the Glenfiddich Reserva Rum Cask 21 Year Old and the 12, 15 and 18 Year Old Malt Whisky. Label personalisation with name and message are available at The Cosmic Voyage gift shop.
Once every twelve years, Tiger Beer makes the most out of the Chinese zodiac year of tiger and initiates something significant. The brand’s recent year long apparel partnership with Pestle & Mortar Clothing (PMC) has ventured into NFTs (Non-fungible Tokens) that give purchasers exclusive access to membership perks, where 30% of the proceeds will go to support local artists, musicians and street food chefs.
Engage with Tiger’s Augmented Reality (AR) ‘Roaring Greetings’ via the QR code on each Tiger CNY can and win limited edition prizes until 15th February 2022.
Themed ‘Coming Together for a Smoother Year’, Carlsberg 2022’s Chinese New Year drive set focuses on local traders and hawkers in Petaling Street by working in partnership with KL Hawker & Petty Traders Association. The month-long campaign will see art, performances and various cultural activities held in RexKL, making the area an attraction for locals and tourists alike.
The CNY cans both for Carlsberg in green and Carlsberg Smooth Draught in white respectively depict “福” (“longevity”) and “顺” (“smoothness”).
Martell VSOP
This year’s Chinese New Year limited-edition bottle collage is by London-based artist Jacky Tsai whose artwork combines traditional Eastern imagery with elements inspired by Western pop art. The design for Martell VSOP cognac centres on reinterpretation of the iconic Martell swift emblem, including a reference to the Tiger year.
“‘Poetry and Wine Welcome the Tiger’ is about spirit and sense over appearances; about the force of transformation, even in the tiniest details,” according to internationally renowned artist Zhang Enli who painted the abstract representation of the regal creature in the collaboration with Hennessy. The artist conjures the majestic animal — an ancestral symbol of power, success, and confidence — with dynamic lines and vibrant colours. For the year of the Tiger, he also chose to pay tribute to the peaceful beauty of the Charente River in Cognac, using it as a metaphor for transformation and the passage of time.
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